Refresh customer and lead context instead of repeating stale canned messages.
Lead Drip · persistent AI follow-up
Internet leads should not die because day ten came and went.
Lead Drip turns aging leads into controlled long-cycle journeys. It reads the customer context, builds relevant follow-up, and keeps working the opportunity with approval or autonomous execution instead of dumping the lead into a forgotten bucket.
ACTIVE JOURNEY
Day 10Context refresh + next playcomplete
Day 14Personalized follow-upqueued
Day 21Vehicle / intent recheckscheduled
Day 30Manager-safe escalationscheduled
Long-cycle discipline
Persistent does not have to mean generic.
Lead Drip is designed to keep the full customer story attached to every step so follow-up can reflect what the customer actually asked about, what happened since, and whether the next contact still makes sense.
Keep a human review step where your policy requires it.
Move proven workflows into autonomous execution when the store is ready.
Respect engagement, purchase/lost state, contact permissions, opt-outs, and other suppression conditions.
Connected to the same brain
Lead Drip is not a separate marketing silo.
The journey lives beside the customer timeline, Next Play intelligence, assigned users, communication history, lead source, vehicle context, and dealership scope.
What changes when the CRM knows the whole story
- Fewer repeated questions
- Cleaner sender attribution
- Better vehicle and trade context
- More relevant re-engagement
- Manager visibility into active journeys
- Consistent opt-out and contact-permission behavior
Work the lead longer without making your team babysit every follow-up.
See Lead Drip and the Next Play Engine operating together.